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My seo marketing splendid blog 7325
Monday, 21 October 2019
The 10 Most Important SEO Tips You Need to Know

However, certain fundamental principles remain unchanged.

For example, targeting keywords with the sole intent of improving organic rankings no longer works with search engines, but keywords are still essential.

Beyond getting SEO juice, keywords reveal a lot more about users and what they’re struggling with.

With so many SEO techniques, it’s become almost impossible to determine which ones to stick to and which you can safely ignore.

Is link building a thing of the past? Should you devote your time and energy to on-page SEO? How can you write a title tag to drive your rankings with search engines? Where do SEO and social media intersect?

And, seriously, what are the truly best SEO tips that’ll lead to results?

Both B2B and B2C marketers want more search leads, because they carry a 8.5X higher chance of conversion than an outbound lead.

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Brian Dean did a fabulous job when he created a post showcasing 200 Google ranking factors. The post went ניהול ×̀וניטין on to become extremely popular, generating thousands of new leads, from organic search, for Brian.

This article may not be as in-depth as Brian’s. Nor will I be answering all of the questions raised above. Instead, I want to show you the 10 most important SEO tips that you need to know right now.

If you focus on these techniques alone, you’ll definitely drive more organic traffic to your blog and improve your search rankings without risking a Google penalty.

Let’s get started:

1. Remove anything that slows down your site.

Page speed is a critical factor in SEO.

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In the past, you could get away with a slow-loading site. I can recall a time when I had to wait for about 5 minutes before a popular news site fully loaded.

I’m sure you can relate to that.

That’s never a good experience, but it’s the kiss of death in today’s marketplace. A slow page can frustrate the user experience and ultimately discourage people from buying your product.

Data from Strange Loop shows that a 1-second delay in page load time can yield a 7% loss in conversions.

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In the mind of potential buyers, a slow site is an untrustworthy site. Period.

Page speed is vital, both to users and to search engines. According to eConsultancy, “40% of people abandon a website that takes more than 3 seconds to load.”

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As businesses become more aware of the opportunities to generate targeted leads and increase revenue through search engine optimization, there is a huge demand for speed.

On April 9, 2010, Google included site speed as one of the all-important ranking factors.

This means that if your pages are slow, you’re fighting a losing battle for top organic listings, regardless of the quality of your content or your professional website design.

According to the search engine giant’s internal studies, when a page loads slowly, visitors spend less time there. On the other hand, faster loading pages reduce operating costs and improve user experience, among other benefits.

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Get rid of non-essential elements that slow down your site. If you’re a WordPress http://www.bbc.co.uk/search?q=search egine optimization user, consider deactivating plugins you may have installed and activated but don’t actually need.

Also, declutter your sidebar and put only essential widgets there.

To learn how to get more out of search engines by improving your page speed, see the resource pages below:

How to Make Your Site Insanely Fast

15 Easy Ways to Speed up Your WordPress Site

2. Link to other websites with relevant content.

Linking out to other blogs is critical to growth,

says Brian Clark, founder of Copyblogger Media.

To most people, linking out to relevant and authoritative content pages is bad because it takes people off your page.

But, I don’t think so. Link building remains a fundamental part of smart search engine optimization strategy.

According to Rand Fishkin, founder of Moz,

Linking out sends trackable traffic, it makes your site a more valuable and scalable resource.

If you’ve been reading my blogs, you’ll notice that linking out to other sites is my custom. Whenever I write a new post, I reference other trustworthy sites, where appropriate.

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You can’t expect to get from others if you’re unwilling to give first. For example, if you’re looking to get inbound links from authoritative blogs, one of the easiest ways to do that is to show your willingness to link out to those blogs from your own content.

Of course, you should only link out to content pages that offer tremendous value. It’s a good SEO practice.

More important, you can notify an influencer when you link out to them, and, if your post is valuable, they can link back to you, share the post or even email it to their huge email subscriber list.

Link building is also all about quality, not quantity. You’ll build more trust in your niche if you have a few authoritative links rather than a dozen poor quality links.

3. Write for humans first, search engines second.

Lately, I’ve noticed that more and more bloggers and content creators are going back to the old method of SEO, wherein keywords meant to drive search results surpassed the real qualities of engaging, valuable content. If that’s you, it’s absolutely time to change your mindset.

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Many people still aren’t capitalizing on long-tail keywords, preferring instead to attempt to manipulate search engines.

That’s the wrong approach.

Don’t prioritize search engines over the actual humans reading your work. Instead, write content for the user, people who have eyes to read and credit cards to purchase your product. Search spiders are just scripts — they don’t buy products, they don’t engage with you on social media, and they won’t become a loyal customer.

Copyblogger is my #1 go-to site, when it comes to putting readers first. No wonder Brian Clark is so successful at content marketing. He’s even turned Copyblogger into a multi-million dollar digital marketing company.

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It all happened because a marketer like you was passionate about helping people. That’s what drives me, too — and maybe you, as well.

So, what does it mean to write for users first, before search engines?

Well, it’s simple.

 

Forget that Google and other search engines exist when you’re writing. Instead, create content that will help someone. This is known as SEO copywriting.

Funny enough, when you put users first, you’ll actually write helpful content that search engines will reward, because search engines follow users. It’s not the other way round. At the same time, you’ll be enhancing the user experience and building trust with your audience.

4. Encourage other trustworthy sites to link to you.

To a large extent, inbound links are still the lifeblood of search engine rankings.

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When you combine dofollow and nofollow links, you get a natural link profile that even Google will reward.

Content marketing is all about creating high-quality, engaging content and creating in people the need and urgency to link to you and share your content on social media.

Do you know why so many bloggers link to my posts on QuickSprout.com and NeilPatel.com?

The major determining factor in my success is that I invest a lot of time, money and resources into creating a single post or other piece of content.

How much effort do you suppose when into creating, “The Complete Guide to Building Your Personal Brand”?

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When you’re at the forefront of your industry, creating useful content and linking to authoritative blogs, you’ll find that more people will link to you naturally. This is the essence of effective link building.

5. Have web analytics in place at the start.

After defining your search engine optimization goals clearly, you need software to track what’s working and what’s not.

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Google Analytics, Google Search Console and other, private web analytics software solutions can help you track your success.

Tools like CrazyEgg also show you where your site visitors are clicking, and how they navigate away from your site.

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You should have these web analytics in place, even before you send the first visitor to your site or landing page.

6. Write unique and relevant meta descriptions for every page.

One of the most important SEO tips that most people neglect is the well-crafted meta description.

The meta description is the first section that people see when Google serves up your page to search users.

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Generally, the search engine giant doesn’t like https://www.webs.org.il ×§×™×“×•× × ×ª×¨×™× ×‘×̀רכז duplicate content. Yes, there are times when there is a need to cite a paragraph or sentence from another site (and link back to the source), but if publishing duplicate content becomes your way of life, you might get penalized by Google.

In the same vein, duplicate meta descriptions could get you into trouble. But, even if you don’t get penalized straight away, you’re still not providing a great user experience.

You can’t have the same meta description for a page that talks about email marketing and a page on making sales. There’s a big difference in those topics and your meta descriptions should communicate that fact.

If you’re a WordPress user, you can fix duplicate meta descriptions by installing the All-In-One-SEO Pack or Yoast plugins.

Then, in your WordPress editor, scroll down to the bottom of the page, and add a unique title tag and meta description.

 

Article Source:

https://neilpatel.com/blog/10-most-important-seo-tips-you-need-to-know/


Posted by bestseocompanyaqhf522 at 5:30 PM EDT
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Wednesday, 9 October 2019
A 7-Step Process to Realize the Promise of SEO

SEO can be a deceptively long process.

Some of our clients feel like success is right there for the taking – just a few magical tricks away.

They can picture their content ranking at the top of Google for even the most competitive keywords in extremely competitive industries.

But, in reality, they’re a long way away from realizing your goal.

Why?

Because they love the promise more than the process.

Understanding the SEO Process

Kaspar Szymanski once compared SEO to fitness – and it’s a great analogy.

There are no shortcuts to game the system (i.e., your body) unless you’re OK with taking serious health risks.

You need to have a plan and stick to it. That means exercising, eating right, and pushing yourself to continuously improve naturally.

So I was quite surprised recently on a monthly call to learn that one of my large clients was impatient with the SEO process.

 

How does someone so successful – and one who typically follows a process for the promise of more clients and cases – not understand and love and respect the SEO process?

You can’t get to the http://query.nytimes.com/search/sitesearch/?action=click&contentCollection®ion=TopBar&WT.nav=searchWidget&module=SearchSubmit&pgtype=Homepage#/search egine optimization promise without going through the process.

SEO (and most forms of digital marketing) is a process that, with patience and strategy, will bring you the promise of new traffic, leads, clients, revenue, and growth.

To understand the process you have to create a plan, have a strategy, and know all the steps in the process.

1. Audit

The Process

Our process always begins with a technical and/or a content audit.

Technical Audit

A technical audit looks at absolutely every element on the site that can impact your SEO performance.

One of the most important of all these elements is speed.

I’ve seen so many websites put a large video introduction on the homepage that takes far too long to load.

The result?

You have a high bounce rate and have lost a potential client or customer.

If only they did a smaller version of the video, or moved more relevant content above the fold, their speed and conversions would be much better.

A technical audit should be in depth and take weeks to complete, depending on what’s wrong with the site.

Content Audit

If you have a large website with thousands of pages of content, then it’s definitely worth doing a content audit.

It’s during this process when you can identify whether you need to eliminate, repurpose, or rewrite your content to get the biggest benefit.

We’ve worked on websites that we reduced by 50 percent and it’s highly beneficial to the site.

You will likely see a drop in traffic, but that’s the idea – to eliminate non-relevant traffic.

Over time, you’ve likely written about topics that drive traffic, but those visitors don’t actually convert into clients or customers.

Good riddance.

A content audit makes sure all your content is relevant to your target audience. And once Google indexes all your new and improved content, you should see more conversions.

The Promise

By going through the process of a technical audit, content audit, or both, you will have a complete understanding of everything that needs to be fixed in order SEO to rank well in organic search.

It is just the first step. But the first step can sometimes be the hardest.

Now it’s time to build upon that momentum.

2. Technical SEO

The Process

When it comes to technical SEO, there’s a lot to think about, including:

Index status.

Crawl budget.

Crawl errors.

Internal links.

Sitemaps.

Site/page speed.

Redirects.

Broken links.

HTTPS.

AMP.

Fixing any one individual thing on this list won’t help any more than choosing another.

You must improve everything!

 

Everything must work together.

A house needs a foundation, electrical, plumbing, walls, and a roof. If you don’t have all these things, you don’t have a house. You have a shell.

The same is true of technical SEO. You need to get all of these elements right to have an optimized website.

The Promise

If you increase the speed and functionality of your website and webpages, then you’ll also likely increase the number of conversions.

Based on the findings of a technical SEO audit, we recently made fixes to a site in the brewing industry.

After fixing all the errors, this company saw a 1,100 percent increase in traffic.

That’s the promise of technical SEO!

Become a Monetization Powerhouse

Read a step-by-step guide on how to find the most profitable niches, boost your organic traffic, and learn from your successful rivals. Powered by SEMrush.

Learn More

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3. Keyword Research

The Process

Keyword research remains incredibly useful.

You need to understand how people search, what people search for, and how search engines use keywords to serve results.

I highly recommend reading Roger Montti’s excellent guide, How to Do Keyword Research for SEO: Everything You Need to Know.

The Promise

As חברה ×œ×§×™×“×•× × ×•×¨×’× ×™ I explained in 4 Pillars of a Successful Legal Content Strategy, keyword research helps you uncover which keywords are most valuable to you.

Optimizing your content around high-value keywords is what will get you in front of your potential clients or customers when they need you most.

If people can’t find you when they’re looking for a service or product you offer, then they can’t buy from you. It’s that simple.

Article Source:

https://www.searchenginejournal.com/seo-process-promise/264047/#close


Posted by bestseocompanyaqhf522 at 5:08 PM EDT
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Tuesday, 24 September 2019
SEO Made Simple: A Step-by-Step Guide for 2019

Well, WordPress users alone publish over 2 million posts every day. That comes out to 24 blog posts every second.

That means that users published around 216 blog posts while you were reading these five sentences.

And that’s only counting WordPress users. If we were to count all blog posts, that number would surely be higher.

This makes it kind of tough to stand out. But you have to if you want to make your blog a successful one.

 

While I often spend 4-5 hours writing my blog posts, the ten minutes I spend optimizing each post are easily the most important.

No wonder millions of people Google the term “SEO” each month.

On any given day, people conduct more than 2.2 million searches. And that’s just on Google — to say nothing of the other search engines.

Therefore, showing up on the http://edition.cnn.com/search/?text=search egine optimization front page of Google can be the deciding factor between a business that’s thriving and one that’s, well, bankrupt.

But what does SEO even mean?

You probably know that it stands for search engine optimization, but what do you need to optimize?

Is it the design? Or is it the writing? Or maybe it’s the links.

Yes, yes, and yes — it’s all of that and more.

But let’s start this SEO guide at the beginning.

Definition: SEO stands for search engine optimization. Which is the art of ranking high on a search engine in the unpaid section, also known as the organic listings.

Alright, let’s translate that to English. Here’s my go at it:

Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword.

Let me break that down even further:

When it comes to SEO, there’s you, the search engine, and the searcher. If you have an article about how to make vegan lasagna, you want the search engine (which, in 90% of all cases, is Google) to show it as a top result to anyone who searches for the phrase “vegan lasagna.”

SEO is the magic you have to work on your article in order to make Google very likely to include your post as one of the top results whenever someone searches for that keyword.

We’re going to dig deep into SEO, but feel free to jump to any section that interests you:

Overview

White hat vs. black hat

Cleaning inside your house and outside: on-page SEO vs. off-page SEO

On-Page SEO

Off-Page SEO

Overview

Now what does that magic look like, and why does it even matter?

Like I said earlier, the vast majority of online experiences begin with a search engine, and nearly 75% of searchers start their searches on Google.

Combine that with the fact that the first five results on Google get 67% of all clicks, and you get an idea of why search engine optimization is so important.

There’s a joke going around the web that highlights how crucial it is to hit the first page of Google:

If you ever need to hide a dead body, you should place it on the second page of Google search results.

If your blog post, article, or product is on any other page of the Google search results than the first, then it’s the equivalent of it not ranking at all.

But to understand how to show up first in the search engine results, you first need to know how search even works.

How Search Works:

Now that you have an idea of the basics of SEO, I’ll take a look at some of its components in detail.

While Google guards their search algorithm pretty well and not all of the over 200 determining factors are public, Backlinko did a great job of compiling as many of them as possible into one big list.

But first, I need to get one thing straight. There are two sides of the SEO force, and you need to choose yours right now.

White hat vs. black hat

As you know, I’m playing the long-term entrepreneurial game instead of just trying to get a quick buck out of it.

It’s the same with search engine optimization. Some people are in it to make a few grand really quickly while others are in it for the long haul.

If you want to work SEO like a get-rich-quick scheme, you’ll probably end up doing black hat SEO.

This type of SEO focuses on optimizing your content only for the search engine, not considering humans at all. Since there are lots of ways to bend and break the rules to get your sites to rank high, these are a prime way for black hat SEOs to make a few thousand dollars fast.

Ultimately, this approach results in spammy, crappy pages that often get banned very fast. It will often lead to severe punishment for the marketer, ruining their chance of building something sustainable in the future.

You might make a few grand this way, but you’ll continuously have to be on the lookout for search engine updates and come up with new ways to dodge the rules.

White hat SEO, on the other hand, is the way to build a sustainable online business. If you do SEO this way, you’ll focus on your human audience.

You’ll try to give them the best content possible and make it easily accessible to them by playing according to the search engine’s rules.

Inbound Marketing Inc. does a great job of explaining the difference.

Black vs White Hat SEO

Needless to say, you’ll only hear and see me talking about white hat SEO.

Choose your side of the force wisely, young Padawan.

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Unfortunately, it’s not always that easy.

As you know, life’s not always black or white.

The same holds true for SEO. There’s actually something in the middle of the ‘white vs. black hat debate’ that I need to address.

Gray hat SEO, like its name implies, is a little white and a little black.

That means it’s not quite as pure or innocent as the whitest of white hats. But it isn’t quite as egregiously manipulative as black hat can be.

You’re not trying to trick anyone or intentionally game the system with gray hat. However, you are trying to get a distinct advantage.

See, Google’s standards aren’t as clear-cut as they’d like you to believe. Many times, they might even say contradictory things.

For example, Google has said they’re not a fan of guest blogging to build links.

But what about guest blogging to grow your brand? What if you do it to build awareness, generate high-quality traffic back to your site, and become a household name in the industry?

Those are all legitimate reasons to guest post and why I still recommend it.

Other people might disagree with me on this point, and that’s OK.

That’s what makes online marketing, and SEO in particular, so fun. It’s a game. And two opponents can try different methods to win.

 

SEO changes all the time. The rules are often ill-defined.

Besides, most of what we know as ‘the rules’ are simply just SEOs making predictions or looking at correlating data trends.

That’s why there’s so much room for gray hat SEO to sneak in.

Many classic link building techniques, like using scholarships to build links, can also go either way.

Some people say it still works. Others say it’s dead.

If often depends a lot on how you do it.

Super smart SEOs, like Ross Hudgens of Siege Media, talk a lot about scalable link building tactics.

All marketing tactics need to be scalable at the end of the day if they’re going to generate any ROI.

But here’s the problem with that notion.

Almost every ‘scalable link building tactic’ is borderline black hat depending on how you do it.

Ross shows examples of this time and time again where even massive brands you visit daily, like The New York Times, have built links. You could technically consider that this goes against Google’s rules.

NYTimes

Now, it might be easy to build links in some industries, like technology or nutrition. There are thousands of blogs online that talk about this stuff daily.

But what if you work for a supplement company?

Did you know MailChimp won’t even let supplement companies use their email marketing service at all?

How are they supposed to https://www.webs.org.il webs create connections, reach out to customers, and increase revenue (let alone build a few links)?

The same holds true in other less https://www.webs.org.il savory industries, like gambling for instance.

The chances of a journalist linking to your site in a flattering way are slim to none.

So many times, you’re going to have to take your chances.

Law firms also find trouble with building high-quality links. That’s why they often use scholarship link building tactics like we addressed earlier.

Article Source:

https://neilpatel.com/what-is-seo/


Posted by bestseocompanyaqhf522 at 7:36 PM EDT
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